Question 1

Who is Outdoor Systems?

Accepted Answer

Outdoor Systems is a Sydney-based outdoor advertising company, owned and operated by an Australian family since 2006. We own and manage digital billboard sites across Sydney - including Kogarah, Leichhardt, Eastlakes, and Beverly Hills - and work with both advertisers and property owners across NSW.

Question 2

What areas does Outdoor Systems operate in?

Accepted Answer

Our digital billboard network is concentrated across Sydney. We also work with QMS as a national partner, extending campaign reach across Australia.

Question 3

What is digital out-of-home (DOOH) advertising?

Accepted Answer

Digital out-of-home advertising uses high-resolution digital screens in public locations to display rotating advertising content. Unlike static billboards, digital screens let multiple advertisers share a site, support fast creative changes, and can be booked for shorter campaign windows.

Question 4

Is Outdoor Systems adding new sites?

Accepted Answer

Yes - we are continually looking to grow our digital billboard network across Sydney, partnering with property owners and developers to bring new sites online as opportunities arise.

Question 5

How do I book advertising space on an Outdoor Systems billboard?

Accepted Answer

Advertisers and agencies can enquire directly through our Contact page to discuss availability, pricing, and creative specifications for any of our sites.

Question 6

What size and format are your digital billboard screens?

Accepted Answer

Our sites use standard large-format billboard sizes, fitted with LED screens from premium digital screen suppliers to ensure sharp, high-visibility creative across all locations.

Question 7

Can I run a short-term campaign, or only long-term bookings?

Accepted Answer

Digital billboard advertising allows for flexible booking windows - from short campaign bursts to longer-term placements - depending on the site and availability.

Question 8

Do you report on audience and campaign performance?

Accepted Answer

Yes. As members of the Outdoor Media Association (OMA), our sites are measured under industry-standard audience measurement, and we report on market performance in line with OMA guidelines.

Question 9

Who pays the build, maintenance and ongoing electrical cost of the sign?

Accepted Answer

Outdoor Systems does. We provide all the capital for the build and maintenance of the sign structure, and the electricity is separately metered and paid by us.

Question 10

How long are the agreements between Outdoor Systems and a property owner or a development?

Accepted Answer

The tenure for each site varies and is negotiable with each property owner.

Question 11

How do you determine what size/format billboard should be developed?

Accepted Answer

We look at current and future trends in the industry and the environment surrounding the property to determine the format and size.

Question 12

How much rental will be paid?

Accepted Answer

Following a site appraisal, we can structure a financial agreement determined by the location, asset size and display type.

Question 13

Can I convert our existing static billboard to a digital billboard?

Accepted Answer

Yes - we can assist with gaining council and regulator approval to convert from static to digital.

Call: 0438 081 769 Email: info@outdoorsystems.com.au