Who is Outdoor Systems?

Outdoor Systems is a Sydney-based outdoor advertising company, owned and operated by an Australian family since 2006. We own and manage digital billboard sites across Sydney - including Kogarah, Leichhardt, Eastlakes, and Beverly Hills - and work with both advertisers and property owners across NSW.

What areas does Outdoor Systems operate in?

Our digital billboard network is concentrated across Sydney. We also work with QMS as a national partner, extending campaign reach across Australia.

What is digital out-of-home (DOOH) advertising?

Digital out-of-home advertising uses high-resolution digital screens in public locations to display rotating advertising content. Unlike static billboards, digital screens let multiple advertisers share a site, support fast creative changes, and can be booked for shorter campaign windows.

Is Outdoor Systems adding new sites?

Yes - we are continually looking to grow our digital billboard network across Sydney, partnering with property owners and developers to bring new sites online as opportunities arise.

How do I book advertising space on an Outdoor Systems billboard?

Advertisers and agencies can enquire directly through our Contact page to discuss availability, pricing, and creative specifications for any of our sites.

What size and format are your digital billboard screens?

Our sites use standard large-format billboard sizes, fitted with LED screens from premium digital screen suppliers to ensure sharp, high-visibility creative across all locations.

Can I run a short-term campaign, or only long-term bookings?

Digital billboard advertising allows for flexible booking windows - from short campaign bursts to longer-term placements - depending on the site and availability.

Do you report on audience and campaign performance?

Yes. As members of the Outdoor Media Association (OMA), our sites are measured under industry-standard audience measurement, and we report on market performance in line with OMA guidelines.

Who pays the build, maintenance and ongoing electrical cost of the sign?

Outdoor Systems does. We provide all the capital for the build and maintenance of the sign structure, and the electricity is separately metered and paid by us.

How long are the agreements between Outdoor Systems and a property owner or a development?

The tenure for each site varies and is negotiable with each property owner.

How do you determine what size/format billboard should be developed?

We look at current and future trends in the industry and the environment surrounding the property to determine the format and size.

How much rental will be paid?

Following a site appraisal, we can structure a financial agreement determined by the location, asset size and display type.

Can I convert our existing static billboard to a digital billboard?

Yes - we can assist with gaining council and regulator approval to convert from static to digital.

FAQ — Outdoor Systems

Frequently Asked Questions

Want to know more about who we are? Read our story →

Outdoor Systems is a Sydney-based outdoor advertising company, owned and operated by an Australian family since 2006. We own and manage digital billboard sites across Sydney - including Kogarah, Leichhardt, Eastlakes, and Beverly Hills - and work with both advertisers and property owners across NSW.
Our digital billboard network is concentrated across Sydney. We also work with QMS as a national partner, extending campaign reach across Australia.
Digital out-of-home advertising uses high-resolution digital screens in public locations to display rotating advertising content. Unlike static billboards, digital screens let multiple advertisers share a site, support fast creative changes, and can be booked for shorter campaign windows.
Yes - we are continually looking to grow our digital billboard network across Sydney, partnering with property owners and developers to bring new sites online as opportunities arise.

For Advertisers

Ready to bring your brand to Sydney's streets? Contact us to discuss your campaign →

Advertisers and agencies can enquire directly through our Contact page to discuss availability, pricing, and creative specifications for any of our sites.
Our sites use standard large-format billboard sizes, fitted with LED screens from premium digital screen suppliers to ensure sharp, high-visibility creative across all locations.
Digital billboard advertising allows for flexible booking windows - from short campaign bursts to longer-term placements - depending on the site and availability.
Yes. As members of the Outdoor Media Association (OMA), our sites are measured under industry-standard audience measurement, and we report on market performance in line with OMA guidelines.

For Developers

Think your property could host a digital billboard? Get in touch to arrange a site appraisal →

Outdoor Systems does. We will provide all the capital for the build and maintenance of the sign structure and the electricity will be separately metered and paid by us.
The tenure for each site varies and is negotiable with each property owner.
We look at current and future trends in the industry and the environment surrounding the property to determine the format and size.
Following a site appraisal, we can structure a financial agreement determined by the location, asset size and display type.
You sure can - we can assist with gaining council and regulators approval to convert from static to digital.